When it comes to selling your music, idea, or any product, you have to be unique and innovative not only with your content but also with how your product looks. Your product's packaging has to captivate the customers so that they are willing to go through the trouble of actually checking out the actual product. If you do not care about your product's appearance, then you would exit as silently as you came in simply because you haven't given enough attention to marketing and aesthetics.
A visually stunning Custom CD Packaging can make a lot of difference to an album or a product demo CD. It can create that initial spark of interest which is the first step of product purchase. People would then examine your packaging and read your copy, then if they are further convinced that your product is good, they might purchase your album. If they won't buy your album, they would definitely remember it's packaging and talk about it. The point is that it starts with a creative custom packaging. Even if your product is brilliant but you do not have a catchy custom CD packaging, then people would not bother checking it out.
Why Custom CD packaging?
With Custom CD packaging, you have all the freedom to get creative with how you package your product since you are not stuck with the standard dimensions and materials. Custom CD packaging is tailor made to suit the specific needs of your product. It is also one way of showing that you are not like the rest-that you have something important or unique to offer.
Here are some specific benefits of having your CD packaging custom made:
Two birds with one stone. A custom CD packaging does not only serve as a beautiful container to your product, but it also serves as a great advertising for your product, music, or idea. Why not give a portion of the bucks you plan to spend on advertising and marketing to your custom CD packaging? This technique would also help increase your product's value, too.
Draws new customers. As mentioned, a custom CD packaging is tailor made to catch the eye of your target market thus you have more chance of getting more customers. Make your custom CD packaging enticing and intriguing enough so that they would get too curious that they will eventually purchase your product.
Word of Mouth. A person who sees your kick-ass CD packaging, even if he's not particularly interested in the content or the product you're selling, would somehow tell his or her friends about it. " Hey, I saw this really cool Custom CD packaging on the record store yesterday. The package has a secret message that will only show if you rub it. The band's name is…". If you have a really creative custom CD packaging, it's guaranteed that people would talk about it.
Just the good feeling of knowing that you're unique. If you have a custom CD packaging, your confidence about your product and yourself would go up because you know that you're not just like the rest. Don't you just love that feeling of knowing that your product is good and that you actually have given it much effort, that it's not just another product in the market? For me, this is the most important of the things I've listed here because if you have confidence of what you are selling, you will have pride in it.