Packaging refers to the encasement of a product in protective wrappings or any external covering that can provide protection, information, security and marketing benefits. Packaging is very important for businesses as it protects the goods from being damaged when they are distributed in the market. Some of the common packaging products are bubble wraps, bags, cartons, cloths, and boxes.
Packaging is considered as the front line of marketing. The design of a product’s package can help increase its marketability by attracting customers and setting the product apart from similar products. Packaging also helps promote branding. Branding is a crucial part of the business building process as it helps customers remember the product, building customer loyalty. This is why large corporations spend hundreds of millions of dollars on packaging alone.
One of the commonly used packaging products today is foam. Foam packaging has several advantages that you cannot see in other packaging products. The key advantage of foam is that it can keep all kinds of products safe from impacts and vermin attacks. It also has good properties that can protect products against damaging weather conditions. Foam can be shaped into any form. Here are some of the common types of foam packaging.
These are small pieces of foam in place packaging that are used to prevent damage to fragile objects during shipping. Foam peanuts are shaped to interlock when compressed and to flow freely when not compressed. These are usually made of expanded polystyrene foam and are roughly the size and shape of a peanut.
Corners and Edge
This kind of foam packaging is specially designed for protecting products with sharp corners such as furniture and glass sheets that need to be protected. It provides a soft surface that can cushion the item from sudden impact or fall. Corner and edge foams are easy to install and comes with double sided tape.
Foam is commonly used in the food industry to make cups, trays, and boxes. Trays are used for meat packaging, while boxes are mostly used in fast food chains. With foam’s insulating properties, it helps food to stay at a certain temperature for a long time. In addition, foam is an environmentally friendly packaging material, meaning it can be recycled after use.